Momentum is an overused term in sports. A team either believes in it or they believe that good players make great plays to change the focus on the game. A touchdown from a deficit, a hot-hand in poker, a first set win in tennis. These are all examples of the “Momentum Effect”. A concept in sports that has no evidence but is undyingly understood. With a goal 30 minutes into the second quarter after trailing the opponent all game, the tide changed.