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The Public Relations Department earned five awards at the Community College Public Relations Organization Annual Conference, including first place for Pulse, the college’s online news blog, and second for social marketing.

            “Being recognized by both peers and industry professionals at CCPRO really shows that PCC is creating effective and compelling publicity materials,” said Juan Gutierrez, director of public relations.

            According to Gutierrez, public relations is used in business and sports to supply information to a wide audience. In addition PCC also uses public relations to promote student and faculty successes, he said.

            “Pulse is an innovative solution for increasing transparency and communication on our campus [though] it’s designed for employees,” said Mon-Shane Chou, Associated Students vice president for public relations.

            Although Pulse is aimed toward faculty, social media is now being used to inform students about campus happenings, said Gutierrez.

He said that PCC is taking to Facebook, YouTube, and Twitter to communicate with students and staff. The school’s social media web pages and RSS feed are all linked to the PCC web site and are regularly updated.

“Winning the social networking category is especially satisfying. It shows that the college is moving toward a more interactive and multimedia platform,” said Gutierrez. “It’s a low cost and very effective way to connect with students,” he added.

 

Now the award-winning media tools might see more student followers.

“I strongly urge students to subscribe. I personally have received valuable information that has helped me as a student,” said Chou.

With more ways of spreading information becoming readily available, Gutierrez hopes to keep PCC up to date and recently has put up a Flickr site for the school.

“We’re cutting edge for community colleges,” he said. 

                          

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