Even with the growing number of online resources to stream and download movies from, the film industry is in no way concerned about business. Though the number of annual ticket sales is slightly down, annual revenue is almost twice as high as it was back in 1995.
Movie tickets are more expensive, but that is not the reason why people are electing to stay home. Take a look at the advancements of home theater systems, surround sound, and even 3D televisions. In order for someone to get off the couch, pay for parking, wait in line, and sit next to a bunch of strangers just so they can watch a movie, it has to be worth it. “I only go when I’m super stoked for something in IMAX/3D (preferably both),” said student Eli Gibbs (undeclared major). “It’s because it provides me an experience that I cannot provide myself at home (yet).” Take a look at the most attended blockbusters over the past 10 years. Titles include, “Independence Day,” “Men in Black,” “Spiderman,” “The Dark Knight,” and most recently “Iron Man 3.” What do these films have in common? They make potential customers think, “That would be so cool on the big screen.” Yes, technology has made it easier for people to watch a movie via the Internet. However, it has also made the special effects in large-budget movies absolutely mind-blowing. “I think if the movie offers something spectacular in the way of special effects or if it’s highly anticipated because of the fan appeal then I will go see it in theaters,” said self-proclaimed “movie addict” Matt Vaughan, while standing in line for tickets at the Arclight Cinemas in the Paseo Colorado. “I think admission to movies is still affordable today and worth it if you’re going for an experience like 3D or IMAX.” Movie theaters will always have loyal customers, just like fans who pay to see live sporting events. The comfort and convenience of watching at home is nice, but it does not compare to the experience. Luis Rodriguez, a communications major, agrees. “When a movie has a lot of hype, I’ll go see it in theaters and share the experience with my friends,” he said. “Piracy is a harsh word, but I do watch movies for free. It’s not because I’m cheap, I’m just being frugal.”
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