Share: To name or not to name—this is the dilemma that has sent people into a frenzy in the days since the cold-blooded mass shooting at Umpqua Community College on Oct. 1. Since the crime’s lead investigator John Hanlin publicly announced his refusal to speak of the gunman’s name and urged the media to do the same, the thin fabric that is the media-audience relationship has not been the same. “Let me be very clear: I will not name the shooter,” Hanlin announced at a …