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Earlier this month Apple released the details about its latest mobile device, the iPhone 6, and immediately social media erupted as consumers all over the world began proclaiming either praise or disdain for the new product.

Android users insisted that Apple stole many of the ideas for the iPhone’s features from existing Android programs, while iPhone users countered that the Apple’s iOS software has always been easier to use and more intuitive.

The idea of brand loyalty to any mobile electronics company goes against the very idea of putting the power in the hands of the consumer (the idea our entire financial system is built on).

In February, The Telegraph reported a story about a poll conducted by, a British mobile news site. The poll found that about 60 percent of iPhone users reported having a “blind loyalty” to Apple, meaning that many users of the popular mobile phone brand would never even consider trying a product from a different company.

Not many people who prefer the taste of Pepsi would go as far as to say that they would never consider drinking Coke.

Similarly, people that prefer Jack in the Box rarely take to social media outlets to blast McDonald’s consumers with belittlement and name calling.

There is certainly nothing wrong with being loyal to a brand if you as the consumer, have done research, and decided that one product is better for you than another. But this mobile device “Stockholm Syndrome” mentality that some users have goes against the point of living in a free market system.

When thinking about getting a new mobile device, you as the consumer should ask yourself, “What do I owe this company?”

The answer will most likely be nothing.

Unless you are being paid by Apple, Samsung, Nokia or any other mobile device company, you don’t have any obligation to remain loyal to or promote the use of either company or its products.

In truth, what the fanboys all fail to understand is that the competition makes all products better in the long run. Companies will always try to “one up” the competition, which results in better features being rolled out to the consumer, who ultimately has the power and reaps all of the benefits.

Own your mobile device, don’t let it own you.



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