Is Facebook losing its mojo?

Although students around campus have moved on to other social media sites, and Facebook seems to have died down amongst us college students, Facebook remains the number one social media site, according to Forbes Magazine.

The continued development of technology has caused social media to become almost a necessity amongst college students.

Businesses are already coming to terms with the need to integrate their social media efforts, according to Forbes contributor Jayson DeMers.

With their content strategy, and the impact of social media in terms of referral traffic and revenue, today it’s very rare that one will find a student who doesn’t have an app or two of their favorite social media sites right at the palm of their hands.

“I don’t get on Facebook anymore,” psychology major Phyllis Brooks said. “My sister who’s in her fifties has a Facebook account and there’s too many advertisements now. I do have an Instagram though, I’m always on there. I love Instagram.”

With numerous social media outlets such as Instagram and Vine gaining more popularity daily, students questioned around campus seem to have Facebook in their rearview, despite its continued success.

“I don’t go on Facebook anymore because it seems outdated to me,” sociology student Olivia Devaugh said. “I just had too many Facebook issues, people sending me messages that I don’t know, people posting stuff that I don’t want to see, it can be too much.”

According to Forbes Magazine, Facebook’s ad revenues have exploded, especially on the mobile side of its business. The stock price has responded accordingly, hitting above the $50 mark for the first time in recent weeks.

“Most of my family is on Facebook so the only time I really get on Facebook is to see what they’re doing,” Devaughn added. “Everyone has a Facebook account, but with all the ads popping up and changes, I’m sure I’m not the only one slowly walking away from the site.”

Despite PCC student’s declining lack of interest, Facebook remains atop the list of popular social media sites ranking number one in total users with over a billion.

Although Facebook may be losing its popularity amongst PCC students, its total users, profits and advertisements have proven that Facebook is here for the long run.